Split Nomad Gallery exemplifies the pop-up art gallery model, a concept of production, exhibition and promotion of art in Croatia which breaks traditional definitions of art and brings it closer to a wider audience. With this dynamic approach, we want to encourage discussion about the very role of artistic creativity for individuals and society. Exhibitions are no longer static displays of works, but a living organism that unites space, the artist and the observer. They are organized as multimedia pop-up events at alternative locations in Croatia, independently or in cooperation with cultural and artistic organizations, events and festivals. Our primary goal is to advance the Croatian art scene and make it available to the general public by creating a healthy art market.